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In this photo taken July 19, 2011, Odade Palmer uses a rendering taped to a window as guidance as he applies an advertising wrap to a car in the Budget Rent A Car rental car pool in Sandy Springs, Ga. Budget is hoping more deal-hungry vacationers want the chance to rent cheaper vehicles _ as long as they don�t mind driving a billboard. Starting in August, Budget will wrap ads for an energy booster on 25 sedans and SUVs in its Atlanta fleet.(AP Photo/John Amis)