August 1 —
"I'm always looking for opportunities to leverage every dollar in an untraditional fashion," said Struhl, who has built several consumer products companies.
When Struhl launched his specialty laser printer paper company, Paper Direct, in the 1990s, he put samples of the product in printer boxes along with a catalog to hook customers. Later, when he started Popcorn Indiana, he partnered with beer and other beverage companies to promote both products.
"Lots of my businesses have done different things to break out from the clutter," Struhl said. "We have a fun, cool, renegade brand. It's all about being exciting. I think our logo and our red color is something that'll really stand out on moving cars."