The Herald, Sharon, Pa.


February 9, 2013

Super Bowl ads great, but do we get the point?

---- — As we battle our way out of a recession, it was encouraging to see that some businesses could afford to pay almost $4 million for a 30-second commercial during the Super Bowl.


That’s more than most of us will earn in a lifetime. That’s more than LeBron James makes per game!

The CEOs of those companies complain about a little increase in income tax, but they’ll spend huge amounts of the company’s money to participate in the most hyped event in history.

Consider that with the Academy Awards, the same 30-second slots are going for a mere $2 million each and it shows the impact that the NFL has on America. Then again, I don’t watch the Oscars so that may explain why it costs less.

However, how about a conspiracy theory? Maybe that blackout during the Super Bowl game was orchestrated so they could actually sell more commercials? When you are killing time during a blackout, you can air a lot of ads.

Unfortunately the power was still on during the Beyoncé halftime show. While I’ll admit the dancing was phenomenal, the songs were horrible. How many times can you sing “halo” or whatever it was she kept repeating again and again. But I think she did it live this time instead of lip-syncing.

Still, while companies fork out the $4 million for an ad, some of them are terrific, and of course, the ads are a story in themselves every year. Some years they are far more entertaining than the game itself.

And it’s interesting to see how the advertisers try to grab you. I love the Doritos ads every year because they are pretty darn funny. That one with the goat coming after his owner was great.

With Budweiser, you know what you are going to get every time – Clydesdales. While there have been some humorous ones throughout the years, that one about the baby horse that grew up to pull the Budweiser wagon but still remembers his trainer was very moving.

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