The Herald, Sharon, Pa.


February 9, 2013

Super Bowl ads great, but do we get the point?


---- — But I see a major problem with some commercials. The one about the stain that looked like Joe Montana on the 49ers jersey was brilliant, but like several ads every year, I remember the commercial but I can’t remember what it advertises.

I was bored by that ad about farmers that was narrated by Paul Harvey, but again, I fail to recall what truck brand it was advertising.

There’s something about several car or truck ads on TV today that don’t have anything to do with the product itself until the very end when they flash it. I have a hard time believing that those ads are worth the money. Especially $4 million.

The big question I have is this – does anyone really go out and buy a product they see advertised on TV during the Super Bowl? For me it’s the same with all commercials on TV. Just like with the radio, the ads are there for a few seconds and then they are gone.

That’s why newspapers are so great. The ads sit there in front of you and you can come back and find out where the real deals are being offered. And here’s the best part about ads in The Herald:

They don’t cost $4 million!

The Herald’s Lynn Saternow writes this column each Saturday for The Opinion Page.

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